Combining his passion for cycling with business acumen, Joe Berman decided it was time to leave corporate America behind and strike out on his own with Sunday Cycles. With support from family and friends, he built his business with a grassroots ethic — each new customer became a new friend.

Joe literally built Sunday Cycles by hand — spending a month building out the store, from putting up the shelves to hanging the lights — then updating his progress on Facebook as it all came together. Facebook also helped him find his customers — both in the Valley and around the world.

The brand-new shop is a hangout as much as a gear destination. Joe wants everyone to feel at home — stop in and make yourself at home on the sofa to share your latest bike story or a joke. He’ll give you an education while you have a glass of wine or a nutrition sample.

Building community is as important to Berman as building the business — he’s a native Phoenician and has a large family in the Valley.

Cyclists of all levels are valued at Sunday Cycles. With Joe’s industry expertise and Sunday Cycles’ wide range of products, they can outfit a little girl on her first bike with training wheels, or a grown man or woman with a totally custom road cycle. From mountain bikes to comfort, cruisers, tri and kids’ bikes to gear and accessories, Sunday Cycles has something for everyone. Joe carries brands like Marin, Focus, Kona, Kestrel, Zipp, Spinergy, Cycle-ops and more

Sunday Cycles is located on the southeast corner of 32nd Street and Bell Road, open Tuesday-Saturday, 10 am–6 pm.

Find them online at www.sundayproshop.com or on Facebook via: Sunday Cycles Bike Shop.

Sunday Cycles
3321 E Bell Road
480-440-2142 480-440-2142
www.sundayproshop.com